Marketing Analysis Marketing Mix - 1628 Words

Marketing mix is one of the most frequently marketing tool that company use to launch and promote its products. 4Ps associated with the marketing mix which are product, price, place and promotion. IKEA used the marketing mix to describe the essential elements of a marketing strategy. It is important to IKEA because it can help to determine the suitability of the product or service for a particular consumer base. Product Product is the first variable in marketing mix because product decisions are the first decision that companies need to take before making any marketing plan. As IKEA is an internationally known home furnishing retailer and also the world’s biggest furniture retailer, one of the reasons is IKEA has a wide range of products. It carries a range of approximately 9,500 products and this wide range is available in all IKEA stores. The wide range of products include home furnishings, furniture, kitchen fittings, bathroom fitments, book cabinets, closets, kid’s beds, home extensions, accessories and so on. Moreover, IKEA’s products respond to eco-efficient requirements and approximately 50% of IKEA’s products are made from wood or wood fibres. The intended result is flexible, adaptable home furnishings, scalable to small home and also dwellings as well as large home. From the very beginning, IKEA understood the needs of its customers and target prospects, and provided variety of option to their customers, so they were highly attached and relied upon its nameShow MoreRelatedMarketing Mix and Pestle Analysis of Mcdonalds in India3095 Words   |  13 Pagesafter the western operations in India.    The taste of the Chicken burger that one from Bangalore will be similar to that in Delhi if the point of purchase is Mc Donald. 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Fullerton and Mers go into more depth and consider how the idea of marketing is presented when in the context of the sporting industryRead MoreMarketing Analysis : Marketing Mix Essay2245 Words   |  9 PagesIntroduction Marketing plays a more and more important part in people’s daily lives. It’s hard to give a specific describe for marketing, but it does influence each people’s daily life even not everyone has a sense of marketing. It connects customer with business, its final purpose is making both customers and companies happy. As companies should realize people’s need and make their product have value for customers, they may figure out what’s customers’ expectation, how to make the design, qualityRead MoreMarketing Analysis : Marketing Mix Essay1896 Words   |  8 Pages Marketing mix are the set of marketing tools that firm uses to pursue its marketing objectives in the target market. The various variable of the marketing mix : 1. PRODUCT MIX 2. PRICE MIX 3. PLACE MIX 4. PROMOTION MIX Promotion is the important element of marketing mix. Promotion is related with all steps taken to provide information about a product to the customer. It is a common mistake to believe that promotion by business is all about advertising. There are a variety of approaches thatRead MoreMarketing Mix Strategy And Analysis1387 Words   |  6 Pagesstores available in all prime location near to all amenities and public can reach their easily. Marketing Mix Strategy Analysis [Introduction] Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the points are given below, which helps to understand the business